Deep Sea Spoons

WWF's ad concerning the Marine Protection Campaign

WWF’s ad concerning the Marine Protection Campaign

This image captures the horror of plastic spoons as a part of the deep sea ecosystem. This image features the harsh juxtaposition between the calm deep sea and the harsh plastic spoons that appear to be very out of place. This scene is shocking and anomalous to consumers of plastic and human manufacturing.

The image seems senseless at first because certainly spoons cannot thrive underwater like the image suggests. But the spoons swaying with the ocean’s current brings light on the idea that over time, plastic waste will become part of the ocean’s ecosystems, which has the possibility of creating new life forms.

The lighting specifically brings a person’s eye to the center of the image, where the spoons are placed. The dark glow surrounding the spoons illustrate not only the darkness of the deep sea, but the importance of this issue as highlighting it with the light from above. Spoons are literally part of the ecosystem in this image. If humans continue to waste and throw plastic into the ocean, then this image could become a reality.

The image’s creator had the specific intent to raise awareness about waste being thrown into the ocean, which causes threats to thousands of species including humans themselves. WWF, the organization behind this awareness ad, is an organization that strives to inform the public about global issues such as pollution or preserving dying species. Part of the image is a display of their logo, which   informs a person looking at this ad that they can contact WWF if he or she wanted to learn more. The small logo in the corner also includes the text, “20% of plastic ends up in the sea.” This is a shocking statement because it is a well-known fact that humans produce large amounts of plastic. Underwater creatures are forced to live in this unsanitary, plastic ecosystem. Plastic is poisonous to fish – hundreds of species die every year because of plastic waste. This becomes progressively more wrong when we take to mind we eat animals from these plastic environments, which can be detrimental to our health as well. The fact that 20% of that plastic is in the ocean is alarming in itself, but the image alongside the text adds more to the shocking effect.

As plainly seen, the spoons are placed in this image deep within the sea. This is a metaphor to the unseen terrors that human’s create with waste; the plastic waste is hidden from the public awareness, in other words, at the bottom of the ocean. The waste that human’s created has been thrown into another species environment, completely destroying their world and yet forgotten in ours.

The important message to take away from this image is to help the planet be waste free. The ocean is not our garbage truck, nor should it be a playground to human goods. The ocean is one of the few places left on earth left undisturbed by human’s wreckage – it would be in our best interest to preserve it and save if for the species that actually need it.

World Wild Life. “WWF Marine Protection Campaign: Fan Corals.” Ad. n.d. 10 Powerful Public Awareness Ads About the Environment. One Man’s Blog. Web. 29 Oct 2013.

Shukman, David. “Warning on Plastic’s Toxic Threat.” BBC. 27 March. 2008. Web. 29 Oct. 2013.

World Wild Life. Web. 29 Oct. 2013.

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One comment

  1. I like the description of the image, and how you tied what you see to your analysis. But like I said for your first blog post, its still a bit long and hard to read because I did not get hooked into it at the beginning and also I do not know where your thesis is, I cannot see what you are trying to argue with this post.

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