Many people who travel west to Los Angeles, in hopes of fulfilling the American Dream of riches and success, get swept up in the extravagant lifestyle that is available to anyone who can afford it. Sadly, many find themselves unable to keep up with the demands of these luxurious complexes.
The photograph shows an outdoor view of an apartment complex. There is a pool that has been illuminated from underwater. Lounge chairs surround the entire pool but they are all empty. There are palm trees and other tropical plants lining the edge of the complex. All of the outdoor lights are on in the center building. It is unclear whether the lighting choices in the image are to enhance the aesthetic of the apartments or if it is simply an automated switch once it is evening. The sky is dark, but cloudless and serene, adding to the idealistic image the picture is trying to convey. The building is four stories tall and remains unlit on the right and left sides. In the center of the image, part of the building becomes cylindrical and it is painted a different color. At the top of this complex is a lighted ring, whose purpose is unclear.
Apartment complexes, such as this one, try and persuade people into paying outrageous rent fees by justifying it with the environment in which you would be living. Some design their apartments to function and appear like resorts, for anyone who has saved enough money to enjoy an endless vacation from the comfort of their own home. Even the cheapest and smallest apartments cost well over $1,000 a month. For that price many only get a single bedroom and living room. Location is also key in determining the price of an apartment. Apartments that are closer to landmark locations, such as Hollywood, are often much more expensive. Information and tourist traps such as this are used as justification for the prices. Potential buyers often get fiercely competitive when trying to score the next cheapest apartment that becomes available. The hunt for the right apartment is arguably equally as competitive and difficult to find as the occupations people moved out west to pursue. It can be daunting to move to such a fast paced and economically demanding part of the country but the allure of being able to one day live in the wealthiest neighborhood could possibly be the incentive needed to make a dream career a reality.